Vodafone sign three year deal with New Zealand Young Farmers

Posted by on 17 April 2013 | Comments

Now in its 45th year, organisers of the ANZ Young Farmer Contest are pleased to welcome Vodafone as a sponsor for the next three years.

This years event to be held in Kumeu on Friday 17th May will see the seven Grand Finalists battling it out for the grand prize of over $60k. Vodafone will provide over $19k across the finalists with $7k for the winner. In addition to Vodafone’s sponsorship of the contest they take the mantle as exclusive telecommunications provider for New Zealand Young Farmers, offering specialist communications expertise for the organisation and its members.

“The ANZ Young Farmer Contest is the showcase event in the Young Farmer community and we are pleased to have Vodafone associated with our organisation”, commented Hilary Phillips, Contest Operations Manager. “We are fortunate to have their support and we look forward to working with Vodafone until 2016 and beyond”, Ms Phillips explained.
Today, the new generation of young kiwi farmers are embracing technology and innovation more than ever before, and Vodafone see New Zealand Young Farmers leading the way in agribusiness innovation. A recent survey demonstrated that young farmers are adopting smartphones and other devices faster than the NZ average. *45% of young farmers under 40 own smart devices.
As the governments chosen provider in delivering wireless broadband to rural New Zealand, Vodafone recognises rural residents as some of the highest contributors to GDP in NZ, and is committed to provide rural New Zealand with the tools and capabilities to ensure it remains the driving force of our economy.

Vodafone’s head of rural marketing, Darren Hopper, is very optimistic about the relationship.

“Vodafone is hugely proud to be partnering with Young Farmers. We are delighted to support such talented individuals and are looking forward to working with these young people who will shape the industry in the years to come. Our sponsorship of this event is just a small part of our strategy to deepen our understanding of agricultural businesses and deliver services that will make a difference beyond basic communication requirements.”

*Source King St Research

For more information please contact:

Hilary Phillips
Contest Operations Manager – Young Farmers
Tel: 03 303 3057

Vodafone New Zealand Media Relations