NZ Young Farmers CEO defends decision to screen FMG Young Farmer Contest a week later 

Posted by on 7 July 2016 | Comments

The CEO of New Zealand Young Farmers is defending TVNZ's decision to screen the FMG Young Farmer of the Year a week later following criticism from a leading agricultural broadcaster. 

 

Terry Copeland said while it was preferred to screen the show on a Saturday night in a 7pm timeslot that had not been the reality for some time with the show screening at 10.30pm and attracting low ratings. 

 

"So on balance screening at 4pm a week later on a Sunday afternoon to expected ratings of 150 000 was better than the 35 000 we were attracting in the 10.30pm timeslot." 

 

Mr Copeland stressed NZ Young Farmers had made the decision to move the timeslot for the Contest and said it also meant lower production costs to the organisation as it had received no funding from NZ On Air this year due to exploring new TV formats which was unsuccessful. 

 

"In a perfect world the FMG Young Farmer of the Year should be an iconic television event in primetime on a Saturday night and deserves to receive funding from NZ On Air, and we will continue to work towards attaining that goal. However, this year we have to accept that screening a week later was the best option available both on costs and coverage." 

 

The Country radio show host Jamie Mackay slammed TVNZ this week for allowing the Contest to be pushed back in its schedules and called for a national protest through Twitter.  

 

For more information, please phone Nadine Porter on 021 2140703 or email at nadine.porter@youngfarmers.co.nz