NZ Young Farmers launch campaign to increase ratings for FMG Young Farmer of the Year this Sunday to get it back on prime time television

Posted by on 14 July 2016 | Comments

A campaign has been launched by NZ Young Farmers to all of rural New Zealand to tune in to the FMG Young Farmer of the Year this Sunday to show through ratings the importance of showcasing agriculture on New Zealand television. 


CEO Terry Copeland said the iconic television show once used to be screened live to air on a Saturday night but this timeslot had been pushed out and now this year, for the first time ever, it would screen a week later on a Sunday afternoon. 


"We are grateful to TVNZ for screening our show but would urge our entire farming fraternity, old and young to tune into the show so that we send a clear message that agriculture programmes like this one that showcase the very best in our industry belong on television." 


The Grand Final of the Contest will be shown at 3pm this Sunday on TV1 and will feature former Northland townie Athol New, who took out the title last weekend. 


"Athol's win shows that it's not just farming families that have grown up inspired by this Contest, but town families too. Athol used to watch the show from a young age and it sowed the seeds to his career in the primary industry and his eventual win last weekend." 


"With the Government investing time and money into growing skilled employees in the primary industry to meet export targets, this kind of show is an important portal into every New Zealanders living room and needs to be supported by all those invested in agriculture."


For more information, please call Nadine Porter, Communications Manager on 0212140703 or email at