First time in two decades that a tractor is part of prize package for FMG Young Farmer of the Year

Posted by Nadine Porter on 31 January 2017 | Comments


For the first time in nineteen years, a tractor will be part of the prize package for the winner of the FMG Young Farmer of the Year. 


New Holland has announced it is joining the Contest family and will be giving away a Boomer 25 tractor at the Grand Final in the Manawatu in July 2017. 


The tractor is part of a $270 000 total prize package, making the Contest one of the richest competitions in New Zealand – befitting its iconic status.


The last time a tractor was given away was in 1998 when Waikato dairy farmer Steve Hines won the Grand Final in Invercargill.  Before that, tractors were a small component of the prize package in the early eighties. 


Contest chairperson Dean Rabbidge said he was ecstatic to have New Holland as a sponsor and particularly happy to have a tractor as part of the prize package for the winner of New Zealand's most prestigious agricultural Contest. 


"Although prizes are not why competitors enter the Contest, it is fantastic to see our main agricultural companies recognising what an incredibly important and progressive event the FMG Young Farmer of the Year is." 


"New Holland has a reputation for excellence in their machinery and we welcome them into our sponsor family and look forward to a long relationship." 


New Holland has a history of giving back to the community as well as supporting New Zealand’s upcoming future farmers and felt the Contest was the perfect platform to support younger farmers.

The partnership is just one aspect of an upcoming campaign New Holland is launching in 2017. Titled ‘True Blue Future Farmers’, the campaign focuses on supporting upcoming generations of farmers in New Zealand, ensuring they have the tools, knowledge and support to be successful farmers in the years to come.

New Holland Operations Manager Brett Stiven was very excited to see the partnership begin.




“At New Holland we have been thinking about how we can engage and support the Future farmers of NZ. We want to show that when it comes time to roll your sleeves up we are more than just a fantastic tractor brand. We care about the future and sustainability of NZ farming and we see our upcoming generation of future farmers as the backbone to our industry. When the opportunity came up to partner with NZ Young Farmers, it was a no brainer and aligned 100 per cent with the New Holland Future Farmers campaign. I am excited for New Holland to work closely with the organisation, roll up our sleeves and make it happen.”


For more information, please call Nadine Porter, Communications Manager, NZ Young Farmers on 0212140703 or